Supernatural - Angels and Demons
Would you like to react to this message? Create an account in a few clicks or log in to continue.


This forum is for fans dedicated to the CW show, Supernatural.
 
HomeLatest imagesSearchRegisterLog in

 

 Adwords - exact vs phrase

Go down 
AuthorMessage
kemchua
Prey



Posts : 36
Reputation : 0
Join date : 2010-10-24

Adwords - exact vs phrase  Empty
PostSubject: Adwords - exact vs phrase    Adwords - exact vs phrase  I_icon_minitimeSat Oct 30, 2010 11:19 am

Hi,
I hope this is the right place for this question.
I've been running an Adwords campaign for a month and am now looking at refining it to make it more efficient with the data I have collected.
My question is what is best practice for bidding on phrase and exact match.
Lets say my keyword is "sausages". The majority of my sales from looking in GA from from the keywords "sausage" and "sausages", none from phrase matches such as "where can I buy sausages" etc.
In my adwords I had [sausages], [sausage],"sausage" and "sausages".
My average CPC is higher for the exact match.
I'm not sure what do to based on the above - drop the exact or drop the phrase match?
For instance since CPC is higher for exact I could drop that and still pick it up via phrase match which has the lower CPC? Or when I'm competing with a phrase match against someone with an exact match will I drop down?
Any guidance appreciated!
Thanks





Back to top Go down
 
Adwords - exact vs phrase
Back to top 
Page 1 of 1
 Similar topics
-
» The exact same answer for each
»  Adwords: How to find out the QS?
»  If you had only $120 in your adwords account ...

Permissions in this forum:You cannot reply to topics in this forum
Supernatural - Angels and Demons :: Community :: Random Chit-Chat-
Jump to: